When you think about search engine optimization, you automatically think about content creation. But content isn’t just about making your site more visible and gaining more exposure. It’s also about providing the reader with some substance. Essentially, you don’t want visitors to stop until they reach the end of your articles. In other words, you want the content to be engaging.
But how do you make it engaging? Is there a specific formula you need to be using? What is the secret to engaging content creation?
Dig Deep Into Your Niche
The first thing you have to do is dig deep into a niche. This means you are targeting a specific audience. Ideally, you want to invest in a niche that isn’t too competitive but also has the potential to go big.
You see, creating content that is unique and original is the best way to go, and you can best achieve this by going in-depth.
Develop Your Skills
Visitors to your site won’t be looking for brilliant literary work worthy of a Nobel prize. Instead, they either want to learn something they didn’t know already, or they want to be entertained.
However, the least they will be expecting is an understandable language, written in a format they can easily scan and follow. As for the grammar and spelling, these can be sensitive issues for some individuals.
The reason why you want to develop your writing skills is based on authority. Even though you are not pumping out prize-worthy articles, visitors should be interested enough to keep reading. And by paying attention to the format and maintaining a high-quality, you gain an authority position.
Know What You Are Writing About
Choosing to go in-depth with a niche also requires knowledge of the niche itself. Because if you don’t really know or understand what you are writing about, visitors are going to notice, especially if they know and understand the concepts better than you.
Stick to topics you are passionate about and can add insight to. Because not only will it be easier to create content when you are familiar with the material, but it is going to be easier to stay motivated as well.
Use Strong Keywords
Even if you are able to write world-class articles, nobody will find them if you don’t use the right keywords. Do yourself a favor and research strong keywords you can base the content on. Then you will have a powerful combination going that gives visibility, in addition to longer periods of user-engagement.